The loyalty program helps in the direct one-on-one marketing of the hotel and also Increases the awareness of the hotel product and services among the customers. It helps in increasing the Brand loyalty towards availing dining/rooms/other services of the hotel and drives incremental revenue in restaurants and other areas
The increased banquet queries leads to increase in sales also enhanced the revenues for low revenue generating areas of the hotel.
Additionally it help increasing the revenue for the hotel through sale of membership program/cards. Also help to collect clients feedback for future marketing and planning and provides a database to the hotel for marketing purposes.
Step 1. Study the hotel’s specifications and facilities.
Step 2. Study the catchment area, based on the hotel’s location.
Step 3. Study the competition set.
Step 4. Analyse the potential of the program.
Step 5. Design the loyalty program based on the studies in co-ordination with the hotel.
Step 6. Hire qualified team/staff, as per the requirement, setting up the marketing office off-site/on-site.
Step 7. Start delivering members/data to the hotel.
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